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eric sutton creative
  • Work
  • About

BJ's Wholesale Club

As the Creative Director for the content marketing side of BJ’s marketing, I guided a wide variety of projects at a fast pace. 

For their long form lifestyle content, we rebranded both their print and web offings with a fresher more relatable feel. The modular site was built with Atomic Design principles to establish a clean and consistent presentation. We then continued to guide the creation of the content.

To produce a high volume of authentic social content, we shot photo and video in-house on a regular basis. Add on social promotions and Facebook Live events, and there was never a dull moment.

responsibilities: creative direction

 

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